What Drives Basket Size in Small Stores

Micro-merchandising plays

• Eye-level heroes: 2+ facings for your top 2 SKUs; maintain ⅔ visual fullness.
• Benefit blocks: group “High-Protein” and “Under 400 Calories”.
• New-item flag: one spicy/global feature per door; change monthly.

Need a reset? See Make Your Freezer Sell.

Cross-sell pairings that work

• Protein bowl + drink: “Add a drink for $X”.
• Spicy/global + dairy: cool-off pairing with milk or yogurt drink.
• Breakfast + coffee: bundle price on egg bites or bowls.

For prepared case ideas, see Prepared Foods That Sell.

Promos that don’t hurt margin

• Multi-buy on minis: 3-for offers move snacks without discounting meals.
• Limited-time flavor: rotate a spicy/global SKU monthly to create urgency.
• Round-price bundles: simple totals speed checkout and upsell.

Ops rhythm to sustain lift

• Weekly check: pull top 10; increase facings on sustained winners.
• PARs + FIFO: avoid stockouts and waste; right-size orders to POS.
• Two-line staff script: one benefit + one bundle ask.

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FAQs

What’s the easiest cross-sell to add today?

“Add a drink for $X” on protein bowls or spicy items—fast and consistent.

How often should I change promos?

Monthly is enough—rotate one flavor and keep bundles steady.